Patrick Galig

MQLs are Marketings hard currrency. Data leads the way. Always challenge the Status Quo.

Patrick Galig is a seasoned professional with over a decade of experience in marketing & international product management roles. He specializes in designing and implementing smart, data-driven digital marketing strategies for B2B businesses leveraging principles of Inbound and Account-Based Marketing (ABM). Patrick excels in utilizing marketing automation to deliver targeted content at different stages of the customer journey (TOFU, MOFU, BOFU) to drive leads towards conversion. He emphasizes the importance of understanding buyer personas, their Jobs-to-be-Done, and managing their pains and gains throughout the buyer journey to enhance customer experience and build a strong brand. Patrick's expertise lies in aligning sales, consulting, product management, and marketing departments to create sustainable customer journeys resulting in top-line growth. He thrives on generating Marketing Qualified Leads (MQLs), revenue, and overall business growth through strategic marketing initiatives.