Amina Pasha

Amina Pasha is the Chief Marketing Officer at Thrive Market, a mission-driven e-commerce company focused on making healthy living easy, affordable, and accessible.14 Here are some key details about her career and background:

Professional Experience

Amina has been with Thrive Market since October 2019, initially joining as SVP Marketing before being promoted to CMO in May 2020.3 Prior to Thrive Market, her notable roles include:

• Vice President of Marketing at The Honest Company (2017-2019)3
• Various leadership positions at Procter & Gamble over a decade-long tenure (2005-2017)3

Career Highlights

• At Thrive Market, Amina has been instrumental in re-energizing the brand's story and humanizing its mission.1
• She led the development of Crest Gum Detoxify, a breakthrough product in the dental care category, during her time at P&G.1
• Amina has experience managing iconic brands such as Pantene, Wella, Pampers, and Crest.1

Education and Skills

• Bachelor of Arts in Economics and Classical Studies from the University of Pennsylvania3
• Fluent in English and Urdu3
• Known for her cross-functional leadership and ability to understand various aspects of brand management24

Personal

• Amina is actively involved in mentoring female leaders through networks like HeyMama.1
• She has lived in over 13 countries and currently resides in Los Angeles with her family.1
• Passionate about storytelling and Ancient Classics, Amina enjoys traveling to ancient cities around the world.1

Amina's expertise in mission-driven marketing, combined with her extensive experience in the CPG industry, has positioned her as a key leader in Thrive Market's growth and success.4