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Amina Mattern
Vice President, Strategy at Arcane
Professional Background
Amina Mattern is a seasoned strategist with extensive experience in the media and digital marketing sectors. As the current Vice President of Strategy at Arcane, Amina leads her team in developing innovative strategies that drive brand engagement and elevate market positioning. Her previous roles have equipped her with a broad understanding of digital media and strategic marketing, making her a valuable asset in the ever-evolving digital landscape.
Before joining Arcane, Amina held significant positions within well-respected organizations. She served as the Head of Strategy for Media at Loblaw Companies Limited, where she was instrumental in shaping media strategies that aligned with corporate goals. Her leadership at Loblaw saw the integration of analytics-driven insights that propelled the media department into new heights.
Amina’s journey in the media industry began as a Strategy Director at Omnicom Media Group, a globally recognized advertising agency. With her creativity and analytical skills, she successfully directed numerous campaigns, showcasing her ability to leverage data for creating impactful marketing strategies. She also served as Digital Director at Omnicom Media Group, where she further honed her digital expertise by overseeing the digital marketing initiatives.
In the earlier stages of her career, Amina was the Digital Lead for the Middle East & North Africa at MediaCom. In this role, she played a key part in delivering tailored digital marketing solutions that resonated with diverse audiences across various platforms. Following that, Amina gained significant experience as a Senior Digital Manager at Switch, where she was responsible for strategizing digital solutions that catered to client needs. Additionally, her role as Account Manager at 1Milk2Sugars Inc. provided her with foundational skills in client management and communication, further enriching her strategic prowess.
Education and Achievements
Amina Mattern's remarkable educational background lays a strong foundation for her professional achievements in strategy and management. She has cultivated her skills through diverse fields of study. Amina studied Management Essentials, Business Administration, and Management at the prestigious Harvard Business School, acquiring critical business acumen that underlines her strategic thinking and leadership qualities.
Her academic journey continued with a Graduate Degree in Journalism from Concordia University, where she developed exceptional communication skills and an understanding of storytelling essential for effective brand messaging. This skills set has proven invaluable in her capacity as a strategist, allowing her to create compelling narratives that connect brands with their target audiences.
Amina obtained her Bachelor of Arts in Psychology from The University of British Columbia, where she gained insights into human behavior and cognitive processes. This psychological knowledge not only informs her marketing strategies but also enriches her understanding of consumer insights, making her approach uniquely effective in engaging customers and clients alike.
Achievements
Amina Mattern’s career is marked by several notable achievements. She has successfully led multiple cross-functional teams and spearheaded campaigns that have received industry recognition. Amina is known for her ability to fuse creativity with analytical insights, resulting in impactful media strategies that resonate with audiences.
Her strategic leadership at Loblaw, where she directed comprehensive media strategies, led to measurable increases in brand engagement and customer loyalty. Additionally, her time at Omnicom Media Group is highlighted by successful digital campaigns that maximized clients' return on investment. Often recognized as a thought leader in strategy, Amina’s contributions to various media publications reflect her dedication to sharing knowledge and advancing the field of strategic media planning.
Furthermore, she has a strong network within the media and marketing industries, enabling her to collaborate and innovate continuously. Her experience in diverse regions, particularly in the Middle East and North Africa, has provided her with a unique perspective on global marketing trends, and she is often sought after to speak at industry events and conferences, sharing her insights and expertise.
In summary, Amina Mattern is a dynamic professional whose rich educational background, extensive experience, and numerous achievements in media strategy exemplify her commitment to excellence. With her leadership at Arcane, Amina continues to shape the future of digital marketing and strategy, showcasing an impressive trajectory that inspires others in her field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.