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Americo de Campos Silva
Consultant @ Shell
Americo de Campos Silva is an experienced marketing and communications professional who has been working at Shell for over 20 years.1 He currently holds the position of Global Head of Integrated Brand & Communications at Shell, which is the world's second largest company in terms of revenue.1
Throughout his career at Shell, Americo has held various roles covering a wide range of responsibilities, including local brand management and social media leadership.1 His experience spans more than 25 years in marketing, with roles at local, regional, and global levels.2
Key Achievements and Responsibilities
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Social Media Strategy: Americo led a significant overhaul of Shell's social media strategy, working with external partners to establish a new vision and roadmap for the company's social media presence.1
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Tech Stack Development: He played a crucial role in developing Shell's current technology stack for marketing communications. This involved creating a global network of key partners across all Shell businesses and audiences, leading to improved efficiency and data harmonization.1
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Global Ad Server Migration: Americo initiated the movement to migrate Shell to a single ad server at a global level about 10 years ago, which has contributed to the company's current streamlined marketing technology infrastructure.1
Education and Thought Leadership
Americo attended Northwestern University's Kellogg School of Management in 2014.3 He has also shared his insights on various aspects of marketing through articles on LinkedIn, discussing topics such as:
- The importance of curiosity in marketing and creativity4
- Maintaining the social aspect of social media marketing5
- Leveraging the power of a global brand for local audiences6
In his role, Americo is responsible for integrated brand communications, focusing on developing brand narratives and storytelling across various formats.7 His expertise and engagement in the marketing field have been recognized, as he was listed as one of the most engaged UK marketers on LinkedIn in 2012.8
