Amber LaFrance

Amber LaFrance is the President and Executive Publicist at CultureHype, a creative marketing firm based in Dallas, Texas. With over 13 years of experience in public relations, she has developed a reputation for her innovative and rule-breaking approach to PR, which aims to ensure her clients stand out in a competitive market.12

Career Highlights

• Advocate for Texas Arts: Amber began her career by highlighting Texas's vibrant arts and culture scene, establishing herself as a key figure in promoting local talent on an international scale.12
• Media Success: She has successfully secured placements for her clients in prestigious outlets such as Forbes, The New York Times, Wired, and BuzzFeed, among others.12
• Awards and Recognition: Amber has received several accolades, including PRSA's 40 Under 40 and the Rising Star Award from Fashion Group International of Dallas, reflecting her impact in the industry.24

Additional Roles

In addition to her role at CultureHype, Amber also heads two other businesses:

• DFW Style Daily: A publication focused on local fashion and style news.
• Longhorn Ballroom: A historic live music venue in Dallas.13

Amber LaFrance is known for her strong work ethic and commitment to building compelling narratives for her clients, emphasizing that effective public relations goes beyond mere storytelling—it's about constructing a narrative from the ground up.12