Ashley Orfus

Ashley Orfus is the Founder and President of ALAB GROUP, a consultancy based in New York and Toronto that specializes in integrated communications and marketing strategies. She established ALAB GROUP in January 2012 with the aim of modernizing traditional communication models and providing tailored solutions for clients of various sizes, from startups to established brands.

Her approach includes a signature multi-sensory public relations strategy that leverages real-time data to create effective communication plans. The firm has worked with notable clients such as Candytopia, Verizon, and Splendid Spoon, focusing on sustainable and relevant engagement strategies that adapt to changing business environments.1

Ashley holds a Bachelor of Business Administration in Marketing from LIM College, which she attended from 2007 to 2010. Prior to founding ALAB GROUP, she gained experience in public relations and marketing through roles at companies like Salvatore Ferragamo and Gucci.1