<a href="https://www.youtube.com/channel/UCiJVBq-J0B9akXcQd8WH6OA" target="_blank">Music Marketing Tips - Amber Horsburgh</a>&nbsp;&nbsp;<font color="#6f6f6f">RouteNote</font>

Music Marketing Tips - Amber Horsburgh - RouteNote

<a href="https://www.hypebot.com/hypebot/2020/02/amber-horsburgh-on-artist-marketing-that-works-interview.html" target="_blank">Amber Horsburgh On Artist Marketing That Works [INTERVIEW]</a>&nbsp;&nbsp;<font color="#6f6f6f">hypebot.com</font>

Amber Horsburgh On Artist Marketing That Works [INTERVIEW] - hypebot.com

Monash University

Music Strategist

Deep Cuts is an independent newsletter and community hub dedicated to simplifying major label marketing strategies for independent artists. The newsletter reaches 12,000 music industry professionals. 

The online course & group coaching program gives independent musicians, managers, and label marketers the tools to build promotional plans to get their music heard by millions. 

Students have used the methodology to:
-Secure national radio play on their debut single
-Go from booking 5 shows in 10 years to 10 shows a month
-Pass 1 M streams in 3 months
-Secure sessions with producers for Kanye West and Anderson Paak, reach

Deep Cuts

Founder

Helping artists market their records and music companies solve the industry's problems. 
Hit me up if you want to work together.

Freelance

Lead the development of global campaigns for artists releases across the entire roster including Nick Murphy (fka Chet Faker), Miike Snow, Cold War Kids, Mura Masa, Electric Guest, Tei Shi, Autre Ne Veut, Goldroom, Tkay Maidza, White Denim, YACHT and others.

In this role, I oversee marketing, sales, digital/social media and project management to deliver insight-driven creative campaigns that drive audience growth and revenue goals. My work has been recognized at the Webby's, One Show, CLIO's and Mashies.

Downtown Records

SVP Strategy

VP Strategy

Lead marketing, product and social media strategy for brands including Samsung, Google Play, YouTube, AXE, Fred Segal, Sonos and IdeaPaint.

Established Big Spaceship's first international office in Seoul to service clients from the region.

Big Spaceship

Senior Strategist

Strategist

Worked on the launch of Artists.MTV, lead segmentation analysis and testing, identifying KPIs and reported strategy direction to Senior Stakeholders and Presidents. 

Contributed to the creative execution of Webby Award winning O Music Awards 3. Contributed music/technology editorial pieces for omusicawards.com

MTV Networks

Digital Music Strategy

Managed social media strategy and integration of Diageo (Smirnoff and Tooheys Extra Dry), Strongbow, Nova FM and Cancer Council for nationally touring events including Stereosonic, Creamfields, Avicii, Armin Van Burren, Above & Beyond, Afrojack, Ferry Corsten and LMFAO.

Responsibilities included Social Media Monitoring, Social Design, Community Management, Content Distribution and Seeding and Influencer Outreach.

Totem Onelove

Social Media Manager

Support to the media and sales teams. Implemented promotional activities for the 2010 artist roster including LCD Soundsystem, Goldfrapp, Angus & Julia Stone, Jet and Paul Dempsey.

EMI Music Australia

Marketing Coordinator

Planned and executed multi-day events to engage 20,000+ university students and lead creative integration of Glaceau Vitamin Water, Red Bull and Subway sponsors. Managed budgets and sponsorship acquisition and reported on growth to university stakeholders. 

Received 2010 STA Travel Award for Excellence in Portfolio Development.

Monsu Caulfield

Marketing Assistant/Welfare Officer

Developed the social media and content strategies for Fashion Journal from launch including blogger outreach, community management and performance monitoring.

Managed creative integration of native sponsorship including Acne, Ray Bans, Converse, Vans and Ksubi.

Fashion Journal

Social Media Coordinator

Tasked with managing store presence of 15 womenswear brands. Responsibilities included conducting label showings, managing buyers, Influencer Outreach and press pitches.