Amanda Lopez

Amanda Lopez is a seasoned e-commerce executive currently serving as the Senior Vice President of Ecommerce at GOOD AMERICAN, a fashion brand known for its inclusive sizing and body positivity movement.1 With over 15 years of experience in the e-commerce industry, Amanda has established herself as a strategic marketer and leader in the apparel and fashion sector.4

Career Highlights

Amanda's professional journey includes notable positions at several prominent companies:

• SVP of E-Commerce at GOOD AMERICAN (current role)1
• Vice President of e-Commerce at ColourPop Cosmetics2
• Vice President of e-Commerce & Marketing at Halston
• Similar roles at L'AGENCE and American Apparel

Expertise and Responsibilities

In her current role, Amanda is responsible for:

• Driving overall growth and profitability of the company2
• Overseeing e-commerce operations2
• Developing customer journeys and enhancing brand experiences
• Implementing strategies for user experience, ROAS analysis, content strategy, and channel growth

Education

Amanda holds a Bachelor of Arts (B.A.) in Business Administration from Azusa Pacific University.3

Personal Qualities and Leadership Philosophy

Amanda describes herself as a passionate individual who loves life and strives to create a positive environment.2 She believes that good leaders should:

• Lead by example with empathy and grace
• Maintain integrity
• Inspire trust within the company2

Professional Interests

Amanda is particularly passionate about women's education and career growth.2 In the e-commerce sector, she recognizes challenges such as new customer acquisition costs and standing out in oversaturated industries like beauty and cosmetics.2

Interestingly, Amanda also mentions that she "geeks out" over Einstein's theory of relativity and black holes, showcasing a diverse range of interests beyond her professional expertise.2