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Amanda Shiga
VP Product Strategy at Marigold
Professional Background
Amanda Shiga is a highly accomplished and respected figure in the field of product strategy, currently serving as the Vice President of Product Strategy at CM Group. With a wealth of experience in marketing technology and a keen eye for innovation, she has established herself as a thought leader in product development and personalization strategies. Amanda's career journey is marked by significant roles at prominent companies, including Sitecore and Valtech, where she contributed immensely to the growth and evolution of digital marketing solutions.
Her expertise aligns perfectly with the fast-paced demands of the technology sector, specifically in product strategy and marketing metrics. At CM Group, Amanda leverages her extensive background to craft strategies that enhance product offerings and customer experiences, thus enabling businesses to achieve effective marketing outcomes. Her insights and strategies are invaluable to organizations aiming to refine their product lines and optimize customer engagement.
Education and Achievements
Amanda's educational background is as impressive as her professional career. She holds a Bachelor of Science in Computer Science from the University of Ottawa, which provided her with a solid foundation in technology principles and applications. Following this, she pursued a Master of Applied Science in Technology Innovation Management at Carleton University, focusing on the intersection of technological advancements and market innovation.
To further enhance her expertise, Amanda studied Marketing Metrics: Linking Marketing to Financial Consequences at The Wharton School, one of the world’s leading business schools. This program equipped her with the analytical skills necessary to connect marketing strategies with tangible financial results, an essential capability in her role as a product strategist.
Additionally, Amanda has pursued unique experiences outside her formal education, such as completing a West Coast Mountaineering Course with Outward Bound Canada. This immersive experience reflects her adventurous spirit and commitment to personal growth, which she applies to her professional endeavors.
Notable Roles and Contributions
Throughout her career, Amanda has taken on various roles that showcase her dedication to the field of product strategy. Prior to her current position at CM Group, Amanda played a pivotal role as the Vice President of Product Strategy at Marigold. Her leadership in this position enabled her to influence major product development efforts and marketing strategies, solidifying her reputation as an innovator in the industry.
Before her time at Marigold, Amanda held senior positions at Sitecore, where she served as the Director of Product Strategy. In this capacity, she was instrumental in shaping the direction of product offerings and enhancing the overall user experience. Her impact at Sitecore was further amplified through her work as the Vice President of Marketing Science at Valtech, where she oversaw the integration of marketing science into product development processes.
As a co-founder of the Consortium of Personalization Professionals, Amanda has been at the forefront of discussions surrounding personalization in marketing. This organization aims to promote best practices and foster collaboration among marketing professionals, emphasizing the importance of personalized customer experiences in today’s digital landscape.
Amanda's previous roles include various positions at Nonlinear Creations Inc., where she advanced from Solution Architect to Vice President of Digital. Her journey through these positions allowed her to develop a deep understanding of the technical and strategic aspects of product development. She also contributed to key projects as a Solution Architect at the National Australia Bank and Canada Council for the Arts, demonstrating her versatility and ability to adapt to diverse project needs.
Community Engagement and Thought Leadership
Beyond her full-time roles, Amanda is committed to sharing her knowledge and expertise with the broader community. She has served as an Advisory Board Leader for the Toronto Sitecore User Group, where she facilitated discussions and connections among professionals in the Sitecore ecosystem. Her involvement in community initiatives showcases her dedication to fostering collaboration and innovation within the marketing technology sector.
As an established thought leader, Amanda frequently shares her perspectives on product strategy, personalization, and marketing metrics. Her contributions to industry discussions have positioned her as an influential voice in the field, inspiring both peers and emerging professionals to strive for excellence in their work.
Achievements and Future Endeavors
Amanda Shiga’s career trajectory exemplifies her commitment to driving innovation and excellence in product strategy. Her numerous achievements across diverse roles speak volumes about her capabilities and passion for the industry. As she continues her journey at CM Group, there is no doubt that Amanda will further influence the way marketing technology evolves and shapes customer experiences.
In her future endeavors, Amanda is poised to continue exploring the intersection of technology and marketing, developing strategies that not only drive business objectives but also enhance the experiences of customers worldwide. With her keen insights and forward-thinking mindset, Amanda Shiga remains a pivotal figure to watch in the realms of product strategy and marketing innovation.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.