Ghent University

COPPEAD UFRJ

Universidade Federal Rural do Rio de Janeiro

Helping hospitality brands transform their presence both online & offline through powerful insights 🚀

Versuni

VOC Specialist Rating & Reviews  Activation 

- Working on the development of marketing initiatives for reusable packaging business across Europe (pallets and plastic trays).
- Creating content for different online and offline channels.
- Organizing several internal events for the launch of campaigns.
- Responsible for supporting the local markets with local trade fairs in the logistics sector.
- Organization of photo and video shootings.
- Managing different marketing agencies and event suppliers (stand builders, creative agencies, event agencies, gadgets suppliers).
- Analyzing data and engagement with content.
- Managed and executed general marketing activities such as website and social media management, asset creation, etc.

Euro Pool System

Online Content Marketeer 

- In charge of the B2B global coffee category's digital channels as well as the brand ambassadors' community engagement. Working closely with the brand manager and reporting to the head of the department and director. 
- Manage several stakeholders and partners for the global coffee category's digital channels and brand ambassadors' community engagement, such as local marketing managers, and digital and creative marketing agencies. 
- Maintaining a close relationship with our current ambassadors and involving them in global and local coffee initiatives. 
- Plan coffee-focused community-building activities such as network events, barista events, and meet-ups. 
- Manage the entire content creation process for the existing website and Instagram. 
- Development of briefs for digital, creative agencies, and copywriter freelancers. 
- Visual content (video and photo) shooting planning in collaboration with a specialized agency. 
- Manage the IG monthly content calendar and its performance. 
- Assist local markets by leading content creation to amplify marketing activations, local partnerships, and events.
- Helping the team to plan several global events in collaboration with international partners (Host Milano 2021, WOC Dubai 2022 and WOC Milan 2022). 
- Create PR brand content for global events (coffee fairs and festivals) and industry partners. 
- Global paid media strategy for IG and website. 
- Monitor category website performance.

Alpro

Digital/ Brand Marketing Manager Consultant - Global Coffee Team OOH (B2B)

- Working on the development of communication assets and point of sales (POS) materials for all the Geographies.
- Helping the team to plan international events and campaigns in collaboration with internal and external partners.
- Supporting several countries marketing strategies by interacting with different marketing agencies.
- Responsible for developing strategies for the coffee category Instagram account and website.

Marketing Trainee - Coordinator Coffee Global OOH (B2B)

- Helping hospitality brands to improve their presence on the market through online reputation software.
- Working in the revenue team being responsible for outbound and sales development, building cadences, and converting leads.
- Supporting customer needs inside of the platform by providing product demos and guidance for CMOs and COOs of various restaurants.

AreTheyHappy

Online Reputation Specialist

- Worked with the product team analyzing the conversations of users for the most used women’s health app with over 165 million users.
- Moderated content on the chat and provided monthly customer behavior reports for marketing campaigns and product improvements.

Flo Health Inc.

Chat Moderator 

Self-employed

Au  pair in Belgium 

Au pair amsterdam

Au pair 

- Worked as customer support in a fintech company.
- Solved the needs of customers by providing technical help on the credit card acquiring/ operation product, by investigating payment problems, credit machine tech issues, and fee calculations. 
- Worked in the product migration process for SME and franchising accounts.
- Worked on the retention team, focusing on reducing the churn rate by doing renegotiation of taxes and identifying technical issues.

Stone Pagamentos

Customer Relationship Analyst

- Created a live musical service in form of a personalized music group for the wedding industry.
- In charge of prospecting until post-sales. Focusing on personalization and structure of the service - diagnostic meeting, music repertoire definition, contract management, musicians recruitment, and training.

Unos Serviços Musicais

Independent Entrepreneur

- Led a team of 7 students in developing projects such as business academic week and workshops to strengthen the students of the business faculty network and market knowledge.
- Managed direct stakeholder relations such as the university, students, and the regional board of business management.
- Acted directly with the marketing and presidency area on optimizing and defining processes, creating area manuals, and recruiting personnel. As a result, the main processes were designed and mapped.

DAAD - Academic Directory of Administration UFRRJ

Project Diretor

- Managed the whole sales funnel in a management consultant junior company. 
- Presented various marketing and sales workshops to the newcomers. 
- Implemented inbound and outbound sales, segmentation research, proposals presentation, and post-sales. Highest conversion rate during my stay as a sales rep.

Amanda Monteiro Santana