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Kelli Anderson
Director, Strategy & Insights at VMLY&R
Kelli Anderson is a Consumer Marketing practitioner with a strong focus on Loyalty, Campaign Activation, and Experiential Marketing. Known for enhancing customer experiences through strategic partnerships and integrated marketing planning, she excels in driving new business opportunities. With a background in sales and revenue growth, Kelli is praised by her colleagues for her motivation, analytical thinking, project management, and organizational skills. She is also adept at contract negotiation and evaluating ventures against business objectives, all while demonstrating a passion for customer service. Kelli is skilled in fostering stakeholder consensus and engaging with peers and leaders. She holds an MBA from the University of Michigan - Stephen M. Ross School of Business and WHU – Otto Beisheim School of Management, along with a Bachelor of Science from Hampton University. Currently, she serves as the Director of Strategy & Insights at VMLY&R.
