Amanda McCoy

Chief Operations Officer at The Financial Brand - Ideas & Insights for Financial Marketers

Amanda McCoy is the Chief Operations Officer at The Financial Brand, a digital publication focused on marketing and strategy for retail banks and credit unions. She has held this position since December 2020 and is responsible for enhancing operational efficiency, managing new product development, and overseeing content and logistical aspects of events such as The Financial Brand Forum.1 2

Professional Background

Vice President of Events at The Financial Brand (January 2016 - Present): In this role, Amanda managed the company's annual conference, which serves as a key networking and learning opportunity for financial marketers.1 3
Founder of ICONIQ Marketing & Event Solutions (September 2015 - Present): She established this company to provide marketing and event planning services, leveraging her extensive experience in the field.1
Director of Marketing, Sales & Convention Management at United Communications Group (April 2004 - August 2015): Here, she was responsible for the full logistical planning of major conferences and marketing strategies, significantly contributing to the growth of the company's events.1

Education

Amanda graduated from the University of Maryland - Robert H. Smith School of Business with a Bachelor of Science degree in Marketing.1

Skills and Expertise

Her expertise spans marketing strategy, event management, and team leadership, making her a valuable asset in the financial marketing sector. Amanda's strategic vision has helped shape The Financial Brand into a leading resource for C-level banking executives seeking innovative ideas and insights.2 3