Amanda Reiss

Amanda Reiss is a seasoned marketing professional with vast experience in leading marketing efforts for consumer goods and retail companies, specializing in brand launch, growth, and revival.

She is recognized for her adeptness in creating innovative brand opportunities in the health, wellness, and fitness sector by leveraging consumer insights and digital marketing proficiency.

Amanda excels in developing digital connections, designing omni-channel campaigns, and nurturing talent to drive brand success and market resonance.

With over 6 years of expertise in advertising agencies and more than 15 years of experience in steering strategic and analytical projects, Amanda has a proven track record of launching and analyzing integrated digital marketing initiatives across B2C and B2B industries.

Her skill set encompasses marketing strategy formulation, brand identity establishment, digital marketing and media optimization, market and competitor analysis, consumer segmentation, and enhancing customer experiences.

Amanda Reiss holds an MBA in Marketing & Entrepreneurship from the University of Pennsylvania - The Wharton School and a BA in American Studies from Cornell University.

She has held pivotal roles such as Chief Marketing Officer at Living Proof, Inc., Saucony, and UNREAL Candy, showcasing her leadership capabilities in driving marketing strategies.

Prior to this, Amanda has served as a Digital Marketing Consultant, Vice President/Group Director of Strategy & Analysis at Digitas, and in various analytical and managerial positions at renowned companies like IBM Global Services, Mainspring, and Arthur D. Little.

Her professional journey includes diverse experiences in strategic planning, digital marketing, consumer goods, and retail analysis, making her a multifaceted marketing expert with a profound understanding of brand development and consumer engagement.