DePaul University

Pontificia Universidad Católica de Chile

Account Director at 3Q Digital

• Spearheading pod-level profitable growth through diligent accountability for long-term account health and performance against key operational metrics
• Cultivating client success and satisfaction by orchestrating the creation, maintenance, and execution of comprehensive account plans, ensuring alignment with client objectives
• Building strong client relationships through a deep understanding of their businesses and challenges, fostering trust and collaboration to drive mutual success
• Directing the development of cross-channel media plans, leveraging innovative thinking to inspire leading solutions and deliver award-winning work
• Taking ownership of internal management and talent development initiatives, nurturing team growth and fostering a collaborative and high-performance culture
• Keeping abreast of consumer behavior and industry trends to inform strategic decision-making and drive continuous improvement
• Providing guidance and assistance to teams in idea development and packaging, fostering creativity and ensuring alignment with client needs
• Coaching teams on strategies to enhance retention and drive growth across assigned accounts, leveraging insights and best practices
• Collaborating with internal stakeholders to deliver impactful client work, contributing positively to cross-functional initiatives and projects
• Developing vertical-specific Go-To-Market strategies to effectively target and engage key audiences, driving business growth and market penetration

Tinuiti

Senior Director, Client Partner

Director, Client Strategy

• Managed a diverse portfolio of B2B, B2C, and E-commerce clients, driving comprehensive marketing strategies across various channels, including Search, Social, Shopping, Display, App, and more, to maximize client ROI and achieve business objectives
• Led and nurtured a team of direct and indirect reports, fostering professional development and a collaborative work environment to drive team success
• Spearheaded growth service offerings, including creative, SEO, CRO, analytics, programmatic, and CTV, through effective project management and strategic execution
• Cultivated and maintained positive client relationships, serving as a trusted advisor and ensuring client satisfaction and retention
• Led account diligence audits, sales pitches, and opportunity analyses demonstrating expertise and delivering compelling solutions to drive business growth
• Contributed to agency thought leadership through ad hoc projects, internal process development, and external engagements

3Q Digital

Director, Client Services

• Crafted comprehensive marketing strategies and roadmaps for diverse B2B, B2C, and E-commerce clients, aligning initiatives with business objectives and market trends
• Directed a dynamic team of marketers responsible for SEM, Shopping, Video, Display, Social, Native, and Mobile App Advertising, fostering collaboration and innovation to drive campaign success
• Utilized audience and market segmentation strategies to refine campaign targeting and positioning, optimizing engagement and conversion rates
• Spearheaded the implementation and adoption of account-level processes, streamlining workflows and enhancing team productivity
• Developed advanced dashboards to distill complex data trends into actionable insights, empowering stakeholders to make data-driven decisions and drive continuous improvement
• Conducted thorough competitive market analyses to identify growth opportunities and ensure accounts maintained a competitive edge in the marketplace

Account Lead, Client Services

• Spearheaded Lenovo's global B2B lead and demand generation website strategy, overseeing web marketing strategy, reporting, and publishing
• Orchestrated the development of impactful digital experiences across 100+ global markets and in 28+ languages, ensuring alignment with brand standards and business objectives
• Drove the ideation, planning, and execution of the digital roadmap, leveraging insights to enhance user engagement and drive conversion
• Directed a multidisciplinary team of marketers and managed an extensive vendor network supporting SEO, web development, paid media, and inbound marketing efforts
• Engineered a robust marketing technology stack to facilitate business operations worldwide, integrating cutting-edge solutions for enhanced performance and scalability
• Pioneered web personalization and attribution strategies to deliver contextual onsite experiences, optimizing user journeys and driving conversion
• Implemented rigorous A/B testing methodologies to optimize CTAs, imagery, copy, and content, consistently improving engagement and conversion rates
• Fostered close collaboration with global teams and executive leadership to garner support for key projects, ensuring alignment with organizational goals and priorities
• Developed and maintained advanced dashboards to distill complex data trends into actionable insights, empowering stakeholders to make informed decisions
• Proactively solicited and analyzed real-time user feedback to identify opportunities for enhancing customer experience and engagement, driving continuous improvement initiatives
• Synthesized strategic insights from ongoing measurement and reporting of customer interactions, providing valuable input to shape future business strategies and initiatives

Lenovo

Digital Strategy Lead, Lenovo Global Marketing

• Led a team of analysts to develop and execute strategic plans for client accounts, setting clear growth objectives and closely monitoring progress
• Drove budgeting, forecasting, and strategic decision-making aligned with client business goals, ROI, and P&L considerations
• Collaborated with cross-functional teams to ensure cohesive digital marketing strategies in alignment with overall business objectives, fostering synergy through cross-channel meetings
• Cultivated and managed partner relationships to achieve key business objectives, from development to negotiation and ongoing management
• Played a pivotal role in new business acquisition by conducting thorough audits of prospective accounts for growth opportunities and representing the company at industry trade shows

Amanda Gerard