Amanda Dyjecinski

Amanda Dyjecinski is a seasoned Senior Chartered Marketer with a wide-ranging background in client-side, agency, and consultancy roles.

With a knack for Digital Transformation, Amanda excels in re-focusing and coaching teams to improve digital marketing capabilities, creating digital roadmaps, and identifying new opportunities to drive change. She brings strong project management skills and collaborates effectively with IT and other departments for digital transformation projects, with a keen interest in high-growth and fast turnaround environments.

Known for turning Big Brand Ideas into reality, Amanda is adept at conceiving inspiring brand concepts and bringing them to life across various channels and customer touchpoints. She seamlessly merges strategic vision with innovation and creativity, leveraging digital tools to revolutionize customer communications and engagement. She has a holistic approach to integrating different marketing channels, including TV, print, and digital, to deliver a cohesive customer experience.

An advocate of Customer Centricity, Amanda steers internal decision-making based on customer needs. She excels in deriving actionable insights from large volumes of digital data and commissioning research with practical applications. Her expertise in Behavioral Economics enhances consumer behavior understanding, leading to improved website performance and more effective marketing communications.

Amanda's educational background includes studies at Rydal School in North Wales, an MSc in Professional Marketing (Digital) from BPP Professional Education, and a B.Sc. in Management Sciences from the University of Warwick - Warwick Business School.

Throughout her career, Amanda has held various key positions, such as Chief Brand and Marketing Officer at onefinestay, Angel Investor at Amanda Dyjecinski Consultancy, Marketing & Memberships Director at Second Home, CMO at Chic Retreats, Brand Growth Consultant at Amanda Dyjecinski Consultancy, Marketing Director at MUSTO, Business Director at Huge, Campaigns, Digital, Brand & Events Director at BPP Professional Education, Business Director at OgilvyOne, Brand Manager at British Airways, Marketing Consultant at WPP, and Project Executive at ?What If! Innovation Partners.