Cardinal Stritch University

Milwaukee Area Technical College

University of Wisconsin-Milwaukee

University of Georgia - Terry College of Business

Assistant Director, Market Research at Northwestern Mutual

Provide consultation, thought leadership and oversight on all advisor related research studies; connecting insights and developing themes to enhance field experience and overall distribution strategy.
*Lead corporate-wide advisor research study measuring the advisor experience with the Home Office. Developed a robust data driven index that covers metrics on loyalty, satisfaction, ease of doing business and optimism. Tying attitudinal data with behavioral measures. Partner with senior distribution leaders on sharing insights and crafting messages that impact both strategic and tactical areas.
 - Through extensive and innovative communication channels, participation rates improved 50%
 - Insights provided roadmap (strengths/opportunities and pain points) at both the enterprise and individual business units levels, covering all touchpoints within the journey map
* Lead online research community for advisors to provide data driven decision for Home Office stakeholders; enhancing insight development to improve the overall field experience; through program management and promotion, the resulting level and involvement of participation quadrupled in 2 years. 
 - 40 studies conducted each year with topics such as digital capabilities, marketing efforts, communications, innovation and operations
 - In Year 2, lead change in vendor partner, resulting in cost savings, overall efficiencies and quality to in Year 3, lead change to bring capabilities in house, resulting in improved performance, deliverables and cost savings.
* Lead in-house qualitative research for business units, including moderating and insight development

Northwestern Mutual

Assistant Director, Market Research

Provide marketing consultation services to start-up companies, ranging from strategy to brand development, content marketing to customer acquisition and retention

Marketing Consultant

Consultant specializing in strategy and integrated marketing

Advanced company focus on consumers by understanding motivations, values, behaviors and trends while encouraging and facilitating the development of mindset, skillset and tools across the enterprise.
 - Facilitated and managed a program with business line management to enhance insight development and improve action-ability of findings, managing a budget of $1.1M; through program management and promotion, the resulting level and involvement of enterprise wide participation tripled in 2 years. 
 **Initiatives across LATAM, Europe and Asia provided strategic direction in distribution channels, product design, marketing and communications
 **Understands consumer preferences in communications, processes and touchpoints improved NPS and overall satisfaction.
- Consult and advise senior marketing and business leaders identifying business issues, learning goals and insight activation that drive growth and improve retention. 
**Conduct foundational knowledge research on consumers, analyzing motivations and behaviors that led to the development and roll-out of a consumer focused brand value proposition that was based on consumer beliefs around financial security, planning and independence.
**Provide research and strategy on areas of focus for the company’s expansion to new verticals.
- Advanced the marketing mindset and skillset of junior level marketers through 1:1 sessions and quarterly community practice meetings. Subject matter included topics such as the role and impact of behavioral economics in marketing, resulting in greater efficiencies and effectiveness in research studies.

Assurant, Inc.

Manager, Consumer Research & Analytics

Provided business unit leaders and executives with the tools and knowledge necessary to understand and utilize client loyalty data from relationship and transactional surveys.  
- Managed a team of marketing employees located at various US Fiserv sites that administered the corporate client loyalty tracking program – measuring NPS, overall satisfaction and account management performance.
 **Brought thought leadership research methods and communication that resulted in study efficiency and effectiveness.
- Partnered with HR and business units to develop compensation plans and performance management approaches that incorporate client loyalty goals.
**New compensation program had direct and specific measurements for Account Management teams, resulting in sharpened focus delivering superior service

Fiserv

Director, Client Insights Enablement

Provided strategic direction to the Product Line by identifying opportunities, defining scope and driving the implementation of marketing strategies to growth areas. Served as the "voice of the customer/agent”.

Assurant Health

Marketing Manager

Built strong consultative and business relationships with senior management.  Through a series of innovative research projects assembled an in-depth knowledge base of customer insights and competitive marketplace perceptions which were used in product development, marketing and customer experience.
-Conducted a 5 year agent-segmented tracking study to discern brand awareness, perception and carrier selection identifying key loyalty drivers, leading to improved agent recruitment and retention for Sales Division 
- Conducted and managed a multi-year agent-segmentation study that identified business practices and motivators, resulting in findings that were used to develop an agent value proposition and new processes, products and tools that contributed to revenue and profitability targets.
- Led a series of research projects over a 2 year period including a 900-panel study designed to gain a deeper understanding of consumer needs, concerns, and expectations regarding retirement, which included discovery, concept testing, and strategic messaging and direction, and elicited data to assess the feasibility of Assurant entering a new line of business.  
- Established and championed the use of business owner personas for the Product Line, resulting in a more efficient and effective targeting of small business clients, resulting in improved sales and retention.
- Led 10 physician research studies to ascertain findings regarding physician preferences, practice management, patient and hospital relationships, and quality outcomes.
 ** New consumer directed products were developed in select US markets that shifted the financial risk and responsibilities to consumers while maintaining their access to leading healthcare providers and retaining profit margins for the company

Market Research Consultant/Senior Research Analyst

Provided research, development, implementation and management of new product offerings. Researched and analyzed competitor products and strategies. Led large (30+ member) cross-disciplinary team

Research & Product Development Manager

Managed sales and marketing for Field Services Division while leading research projects across multiple industries

Advantage Research, Inc.

Director of Field Services/Research Analyst

Taught 1st and 2nd year students in the Medical Assistant and Medical Billing Programs

Bryant & Stratton College

Instructor/Course Development

Managed marketing functions for a product line including research, design, implementation, advertising, and analysis of new products with increasing responsibility and title over eight years

Blue Cross & Blue Shield of Wisconsin

Market Research & Product Development

Skills: Customer Satisfaction · Interpersonal Skills · Training and Development (HR) · Customer Experience · Stakeholder Management · Negotiation

Maureen Hampel