Janessa Jones

Janessa Jones is the Manager of Social & Community at Rare Beauty, a cosmetics brand founded by Selena Gomez. Based in Los Angeles, California, she has a strong background in social media and community engagement within the cosmetics industry.

Professional Background

• Current Role: At Rare Beauty, Janessa leads initiatives that focus on social media strategy and community outreach, emphasizing mental health awareness and the impact of language in discussions about mental health. She was instrumental in launching campaigns such as "Your Words Matter," which aims to educate the public on the significance of word choice when discussing mental health issues.12
• Education: She is an alumna of the Fashion Institute of Design & Merchandising (FIDM), which has equipped her with skills relevant to her current role.3

Contributions

Janessa's work at Rare Beauty has included:

• Developing educational content and resources that promote mental health awareness.
• Engaging with the community through virtual events and social media campaigns that have garnered significant media attention and engagement.14
• Collaborating with mental health experts and influencers to amplify the brand's message and reach a broader audience.

Overall, Janessa Jones plays a crucial role in shaping Rare Beauty's community-focused initiatives, making significant contributions to both the brand's identity and its social impact efforts.