Amalia Martino

Amalia Martino is the Founder and President of The Vida Agency (TVA), an award-winning full-service multicultural communications company.34 As the lead visionary of TVA, Amalia has established a collaborative and listening-oriented culture that values the wholeness and wellness of their team, clients, and community.2

Professional Background

Amalia is a seasoned entrepreneur and expert in communication and marketing. She founded The Vida Agency in 2017, breaking the mold of traditional PR agencies by focusing on multicultural communications and community engagement.6 Under her leadership, TVA has become known for its work centered on racial and social equity for diverse and underrepresented communities.2

Leadership Style

Amalia's approach to leadership is characterized by:

1. Curiosity and culture: She emphasizes leading with curiosity and prioritizing cultural understanding in her work.4
2. Collaborative environment: TVA's culture encourages every individual to have a voice, regardless of their position.2
3. Purpose-driven approach: The agency focuses on offering new perspectives and introducing systems for an equitable future.2

Initiatives and Recognition

• Amalia has recently formed an advisory board for TVA to help guide the agency's growth and maintain its focus on delivering impactful work.5
• She hosts "The Whole Damn Pie" podcast series, which features fulfillment-focused conversations.1
• Amalia has participated in the Tory Burch Foundation, which likely contributed to her entrepreneurial development.3

As a member of EO Seattle, Amalia is likely connected to a network of entrepreneurs, which aligns with her role as a business founder and leader in the communications industry.