Jessica Kogan

Jessica Kogan is a prominent figure in the beverage industry, currently serving as a Partner at Connect The Dots Collective. She has a rich background in digital business transformation, eCommerce, and marketing, having previously held significant roles in various companies.

Professional Background

• Connect The Dots Collective: As a Partner, Kogan focuses on leading digital initiatives, including eCommerce strategy and execution. The agency aims to support consumer lifestyle brands in the beverage sector, providing services in branding, marketing, and digital innovation.23

• HSP Brand Activations: Kogan is also the CEO of HSP Brand Activations, which collaborates with major clients like Anheuser-Busch and Diageo to enhance brand visibility and market reach.13

• Vintage Wine Estates: Prior to her current roles, Kogan was the Chief Growth & Experience Officer at Vintage Wine Estates, where she led digital initiatives that significantly improved customer experiences and drove revenue growth.12

• Cameron Hughes Wine: She co-founded this digital-native wine brand, recognized for its innovative approach to direct-to-consumer sales, generating over $150 million in sales during her tenure.23

Education and Recognition

Kogan holds a BA in Journalism and an MA in Corporate Identity and Business Branding from New York University. She has received multiple accolades, including being named a "Top Woman in Retail Tech" and recognized as an "Innovator of the Year" by Wine Enthusiast.34

Influence and Contributions

Jessica Kogan is regarded as a leading voice in the digital beverage space, frequently speaking at industry panels and podcasts. Her expertise lies in bridging the gap between digital and physical retail experiences, aiming to enhance customer engagement and drive sales.34