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Amaia del Olmo
Head of Programmatic Sales and Partnership Strategy EMEA at EMX Digital
Professional Background
Amaia del Olmo is a distinguished professional in the digital advertising and programmatic sales realm, with a well-established track record of leveraging her extensive background in public relations and communication to build successful partnerships and drive demand across various markets. Currently, she holds the position of Head of Demand Sales and Partnership Strategy EMEA at EMX Digital, where she applies her expertise to lead innovative strategies that cater to the dynamically evolving digital landscape.
Previously, Amaia has significantly contributed to several leading companies in the industry, including a notable role as the Head of Demand Sales and Partnership Strategy UK and EMEA at The Engine Group. In this capacity, she honed her skills in creating effective sales strategies and managing high-profile partnerships, further solidifying her reputation as a key player in programmatic advertising. Moreover, her experience as a Programmatic Demand Manager at AdColony allowed her to deepen her technical understanding of programmatic media and how to optimize demand generation.
Her journey began with significant roles that centered on account management and sales, including her position as Advertiser Solutions, Demand Account Manager at PubMatic, where she played a crucial role in optimizing client solutions. She also excelled as an Account Manager VIDEO, admarketplace EMEA at Fyber, where she was instrumental in managing video advertising solutions across the region. Her early career included an impactful stint as Country Sales Manager at 24MAS and foundational work during her Account Management Internship at imagen limite.
Amaia's diverse experiences have equipped her with a varied skill set that includes both technical and creative aspects, making her a well-rounded leader in the digital marketing space.
Education and Achievements
Amaia's academic journey laid the groundwork for her successful career in the digital marketing industry. She began her education at Universidad Complutense de Madrid, where she studied at the Faculty of Informatics, immersing herself in the technical know-how that is crucial in today's data-driven marketing landscape. Additionally, she pursued studies in social sciences at Univerza v Ljubljani, which provided her with a broad understanding of societal trends and consumer behavior—an essential element when devising marketing strategies.
Amaia also completed a Bachelor's degree in Public Relations, Advertising, and Applied Communication at Universidad Complutense de Madrid, further enhancing her knowledge in communication and media strategies. This combination of educational background ensures that Amaia is not only proficient in the technical aspects of programmatic advertising but also possesses the communication skills necessary to foster effective partnerships and client relationships.
Achievements
Amaia del Olmo's career is marked by numerous achievements that highlight her exceptional leadership and strategic insights in the field of digital advertising. Her proactive approach in her current role at EMX Digital showcases her capability to drive demand sales and solidify partnerships across the EMEA region, establishing a reputation as a trusted advisor to stakeholders. Her ability to navigate the complex world of digital media, combined with her knowledge of both traditional public relations and evolving digital landscapes, has played a pivotal role in her success.
Throughout her career, Amaia has been recognized for her forward-thinking strategies and her dedication to fostering meaningful partnerships that yield long-term success for all parties involved. Her ability to translate market data into actionable strategies is a testament to her analytical skills and understanding of market dynamics. As she continues to advance in her career, her contributions to the industry are sure to make significant impacts on the evolution of programmatic advertising and digital media strategies.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.