<a href="https://www.businesswire.com/news/home/20180720005392/en/Dawn-Commemorates-40-Years-of-Helping-Save-Wildlife" target="_blank">Dawn Commemorates 40 Years of Helping Save Wildlife</a>&nbsp;&nbsp;<font color="#6f6f6f">Business Wire</font>

Dawn Commemorates 40 Years of Helping Save Wildlife - Business Wire

<a href="https://www.businesswire.com/news/home/20180524005635/en/Swiffer-Tackles-the-Hairiest-Home-Situations-for-Pet-Owners-Because-Shed-Happens" target="_blank">Swiffer Tackles the Hairiest Home Situations for Pet Owners Because Shed Happens</a>&nbsp;&nbsp;<font color="#6f6f6f">Business Wire</font>

Swiffer Tackles the Hairiest Home Situations for Pet Owners Because Shed Happens - Business Wire

Loyola Marymount University

Account Supervisor at Edelman

- Seasonal Campaign Strategy: Orchestrate strategy and execution for 4+ high-priority seasonal campaigns, optimizing omni-channel Go-To-Market efforts to drive traffic, increase purchase frequency, and elevate average order value (AOV).

- Integrated Marketing Leadership: Lead end-to-end integrated marketing campaigns for seasonal products and services, collaborating across diverse channels including Paid Search, Paid Social, SEO, Affiliate, E-commerce, Creative Services, App, CRM, PR, Organic Social, and In-store.

- Business Growth Achievement: Spearheaded successful 360-degree integrated marketing strategy for various products and lines of business, resulting in substantial sales and revenue increases, bolstered conversion rates, and implemented brand initiatives across online and offline retail platforms.

Petco

Lead Integrated Marketing Manager

Skills: Media Management · Marketing Campaign Effectiveness · Marketing Mix Modeling · Go-to-Market Strategy · Stakeholder Management · Budgeting · Customer Marketing · Consumer Behavior

Senior Integrated Marketing Manager

- Integrated Marketing and Communications Strategy: Led data-driven integrated marketing and communications programs for PayPal, fostering B2C and B2B audience engagement and comprehension across global markets.

- Cross-Functional Team Leadership: Managed diverse teams across multiple disciplines including Sponsored Content, Paid Social, Influencer Relations, Creative, Legal, and Media Relations to execute cohesive and quick to market marketing initiatives.

- Operational Efficiency and Budget Management: Oversaw account operations and a substantial budget, implementing efficiencies and best practices that optimized program performance and drove significant cost reductions.

Edelman

Senior Account Supervisor

Skills: Media Management · Marketing Campaign Effectiveness · Business-to-Business (B2B) · Marketing Mix Modeling · Go-to-Market Strategy · Stakeholder Management · Budgeting · Customer Marketing · Consumer Behavior

Account Supervisor

- Influencer and Media Management: Successfully managed influencer partnerships, orchestrated media relations efforts, and facilitated vendor and talent relations, enhancing brand visibility and engagement.

- Integrated Marketing Campaign Leadership: Key role in planning and executing large-scale consumer and media facing events which dramatically surpassed engagement and brand awareness benchmarks.

- Strategic Client Leadership: Provided strategic counsel and served as the day-to-day client lead, driving integrated programming initiatives that delivered impactful results and fostered client satisfaction.

Citizen Relations

Client Service Manager/Account Supervisor

Skills: Media Management · Marketing Campaign Effectiveness · Marketing Mix Modeling · Stakeholder Management · Budgeting · Customer Marketing · Consumer Behavior

Senior Account Executive

- Media Relations Expertise: Led media relations efforts for multiple clients, demonstrating strategic campaign management and impactful storytelling.

- Celebrity Spokesperson Management: Directed celebrity spokesperson initiatives, including media training, outreach, and logistics planning for SMTs (Satellite Media Tours) and ANRs (Audio News Releases), enhancing brand visibility and engagement.

- Top-tier Editorial Placement Achievement: Successfully pitched and secured high-profile editorial placements for brands like Uncle Ben’s and the Almond Board of California in publications such as GQ, Parents Magazine, and Food & Wine, exceeding historical reach benchmarks and driving brand awareness.

Porter Novelli

Account Executive

Skills: Marketing Campaign Effectiveness · Stakeholder Management · Customer Marketing

Assistant Account Executive

- Strategic Media Relations: Successfully pitched and secured top-tier press coverage, leveraging strong relationships with media and bloggers to maximize brand exposure.

- Client Management Expertise: Managed daily operations for notable clients such as Menchie's, Sky Zone, Fatburger, and Buffalo's Cafe, overseeing new franchise opening communications needs and executing client initiatives with precision.

- Comprehensive PR Skills: Proficient in crafting comprehensive PR plans, press releases, pitches, media alerts, and more. Orchestrated TV segments and interviews while developing strong media relationships and identifying impactful news angles and opportunities.

Alyssa Bermudes