Alyssa Fea, a Creative Brand Management graduate from Virginia Commonwealth University's Brandcenter, is a strategic mind in the advertising world. Her willingness to understand human desire and behavior makes her exceptional in identifying target audiences' preferred branding methods. Graduating from North Carolina State University with a BS in Communication, Public Relations, Advertising, and Applied Communication, Alyssa has a remarkable academic background. She is the current Strategy Coordinator at McKinney and has previously worked in various companies such as Mekanism, Nike, and Butler, Shine, Stern & partners. These companies provided her with an ambitious and competitive work environment that elevated her knowledge in brand management, marketing, and advertising. Alyssa Fea's professional achievements are worth mentioning but what sets her apart are her qualities as a person. She is a curious individual who strives for excellence in every aspect of life.