Kamal Basu

C-Suite Executive with a rich legacy of building Brands and Business

Kamal Basu is a seasoned marketing and advertising professional with a rich and diverse experience of working with marquee brands across categories. He started his career with Young & Rubicam, followed by stints at Ogilvy and Saatchi & Saatchi, where he became one of the youngest CEOs of a global network advertising agency in India in 2008. His expertise includes managing brands from Services, Pharmacy to Personal and Body Care. Kamal Basu also worked as the Head of Marketing & PR at Volkswagen India and Head of Marketing at SKODA India. He continues to explore and create new-age consumer solutions for Petrromin Automotive and a global communications company.

Highlights

Mar 15 · Exchange4Media

Volkswagen’s Kamal Basu takes up advisory role at Nissan India - Exchange4Media

Jan 17 · afaqs

Kamal Basu call it quits from Volkswagen - afaqs

Jan 12 · economictimes.com

Kamal Basu appointed Head of Marketing at Volkswagen ...

Mar 13 · afaqs.com

Profile: Kamal Basu: Crossing over - Afaqs

Experience

Business Consultant at Self-employed (November 2021 - Present)

GM Digitisation & Acceleration Project Leader at Petrromin Corporation (May 2020 - October 2021), Advisor - e commerce and Brand Lead at Nissan Motor India (February 2018 - February 2019), Head Marketing & PR at Volkswagen India (January 2015 - January 2018), Head of Marketing at SKODA India (January 2012 - December 2014), CEO at Saatchi & Saatchi (January 2008 - December 2011), Vice President at Ogilvy & Mather (1993 - 2000)

Education

Marketing Management at Jamnalal Bajaj Institute of Management Studies, SSC at Holy Name High School (1969 - 1978), BCom in Commerce at Sydenham College (1980 - 1983)