Alyson Shapero

Alyson Shapero is an accomplished professional known for transforming brand visions into successful growth strategies, resulting in multimillion-dollar revenues.

With expertise in brand strategy, marketing, e-commerce, and digital marketing, Alyson has a track record of creating omnichannel shopping experiences that boost customer engagement while reflecting brand identity.

She excels in leveraging data and insights to identify opportunities, enhance customer experiences, and improve key metrics, ensuring her brands maintain a competitive edge.

As an empathetic leader, Alyson has built and managed high-performing teams focused on openness, risk-taking, and continuous learning, believing that feedback fosters growth.

Her specialties include customer acquisition, retention, marketing analytics, leadership, talent development, and organizational development, particularly in start-up environments.

Alyson studied Telecommunication at Michigan State University and has held key roles in notable organizations like French Toast®, Little Pim, CIE Tours International, Burns Group, littleBits, School of Rock, Razor and Tie, and Warner Music Group.

Her diverse experience spans from VP Brand, Digital & Wholesale Marketing to roles in marketing, sales, eCommerce, and advertising, showcasing her versatile skill set and adaptability in various industries.