Alvaro de Cabiedes

Alvaro Gutierrez de Cabiedes is a prominent figure in the digital transformation landscape at BBVA, one of Spain's largest financial institutions. He currently holds the position of Proxy Program Manager for Digital Transformation within the Open Market Program, a role he has been in since January 2020. Based in Madrid, he has been instrumental in leading initiatives that enhance BBVA's digital capabilities and customer experience through innovative technology solutions.45

Professional Background

Before his current role, Gutierrez de Cabiedes served as a Senior Manager for Digital Transformation at BBVA from 2019 to 2020. His responsibilities have included overseeing projects that align with BBVA's strategic goals for digital innovation and operational efficiency.5 His work is part of a broader effort by BBVA to leverage technology to improve banking services and customer engagement, reflecting the bank's commitment to staying at the forefront of financial services innovation.13

Contributions and Impact

Gutierrez de Cabiedes has been involved in various aspects of BBVA's digital transformation strategy, which has significantly increased the bank's customer base and improved service delivery through digital channels. Under his management, BBVA has embraced a multi-cloud architecture and partnered with leading tech companies like Cisco and Google Cloud to enhance its digital offerings.12 His contributions are aligned with BBVA's vision of creating a customer-centric banking experience that utilizes cutting-edge technology to meet evolving consumer needs.

In summary, Alvaro Gutierrez de Cabiedes plays a crucial role in shaping the future of banking at BBVA through his leadership in digital transformation initiatives, making significant strides in enhancing the bank's technological capabilities and customer service.