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Alvaro de Cabiedes

Principal Manager at BBVA Spain

Álvaro Gutiérrez de Cabiedes is a seasoned expert in the field of business and marketing with over 15 years of working experience.

He is currently actively involved in the digital transformation at BBVA, which is the 2nd largest bank in Spain, where he serves as the Principal Manager for acquiring new customers through digital channels and branches.

Álvaro also shares his wealth of knowledge and experience as a lecturer at the University of Navarra and Kschool.

His educational background includes a degree in Marketing from Universidad de Navarra, along with studies in Web Analytics and Online Marketing at Kschool.

Throughout his career, Álvaro has held various key roles in prominent organizations such as Proxy Program Manager Digital Transformation, Senior Manager for Digital Transformation, and Digital Sales & Marketing Manager at BBVA in Spain.

Prior to his tenure at BBVA, he served as the Head Of Marketing in a joint venture between Caixabank, Santander, and Telefónica, and held online marketing positions at Secuoyas and Avanweb.

His early experiences in the industry include roles as a Creative Consultant at Art Works Comunicación and as a Creative Intern at Salero Media & EURO RSCG.