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    Allyson Toy

    Senior Manager of Music Community at Twitch / LIONS SHARE co-founder

    Allyson Toy is a music, tech, and culture media professional with over a decade of experience in the US and Asia.

    Currently, she holds a key role managing artist relations and partnerships at Twitch's expanding music department.

    Throughout her career, Allyson has been involved in brand strategy, culture marketing, talent relations, partnerships, original content creation, and event production for renowned entities like The FADER, Red Bull, 88rising, CAA, and WME.

    Passionate about community, diversity, inclusion, emerging markets, storytelling, and brand transformation, she excels in turning brands, talent, and campaigns into immersive experiences.

    Allyson Toy is highly skilled in various aspects of the industry, including culture marketing, talent relations, influencer marketing, creative strategy, brand building, creative partnerships, social media management, content creation, project management, East-West crossover strategy, music management, event production, and more.

    Some of the notable brands Allyson has worked with include Beats by Dre, Alibaba, SONOS, Converse, Red Bull, Puma, Adidas, and many others, showcasing her versatility and adaptability across different sectors.

    With a strong educational background, Allyson studied International Music Business with a minor in French at New York University, graduating with a noteworthy GPA of 3.8.

    She currently serves as the Senior Program Manager of Creator Community at Twitch and has previously held roles such as Co-Founder at LIONS SHARE, Asian Guild Lead at Twitch, Artist Relations Manager at Twitch, Director of Brand Marketing & Creative Strategy at RADII, and more.

    Allyson Toy's diverse experiences stretch across various positions in marketing, event management, talent relations, artist marketing, and brand strategy, demonstrating her depth of knowledge and expertise in the field.

    For more information about Allyson Toy and her work, visit her website at www.allysontoy.com.

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    Location

    San Francisco, California, United States