Allison Sturges

Director of Marketing & Founding Team at Genies | Onboarding the next generation of avatar experience builders, designers, and creators

Allison Sturges is the Director of Marketing at Genies, a company known for its innovative avatar ecosystem that allows creators to design and interact with digital avatars, fashion, and collectibles. She has been with Genies since its early days and has played a pivotal role in its marketing strategy and development.

Professional Background

Current Role: Director of Marketing at Genies (April 2023 - Present)
Previous Roles at Genies:
- Head of Marketing (October 2022 - May 2023)
- Head of Strategic Partnerships (February 2022 - November 2022)
- Head of Asia Partnerships (June 2020 - March 2022)
- Head of The Avatar Agency (February 2019 - June 2020)
- Marketing Manager (January 2017 - February 2019)

Sturges has over 10 years of experience in marketing, particularly in social marketing and brand partnerships. Her journey with Genies began during her college years when she connected with Akash Nigam, the CEO, and expressed interest in working with him as an intern.1 2

Education

Duke University: Sturges was a student-athlete at Duke, where she competed in Division I track and cross country from 2012 to 2016.1

Contributions to Genies

Sturges has been instrumental in shaping the marketing direction of Genies, a web3 company that utilizes NFTs minted on the Flow blockchain. Under her leadership, the marketing team has focused on building partnerships with brands and creators in various sectors, including entertainment and fashion.2 3 She envisions a future where Genies will empower numerous creators to build their own avatar ecosystems, similar to the evolution seen with app stores.2

Overall, Allison Sturges is recognized as a significant figure in the marketing landscape of digital avatars and web3 technologies, contributing to Genies' growth and innovation in this emerging field.