Allison Sparrow

Allison Sparrow is a product marketing lead with a specialization in developer, IT, and enterprise SaaS products. Equipped with a BA in Economics from UC San Diego, Allison continues to expand her knowledge by studying Marketing Analytics I, Marketing Analytics, and ROI at UC Berkeley Extension. As Director of Product Marketing at Splunk, Allison assists enterprises in their B2B marketing efforts through competitive intelligence, product messaging, product launch strategy, GTM strategy, and global integrated campaigns. Prior to working with Splunk, Allison held positions such as Director of Product Marketing & Go-to-Market at Crate.IO, Senior Manager of Global Campaigns at Optimizely, Manager of Demand Generation at Optimizely, Manager of Demand Generation at Neo4j, and Director of Field Marketing at CEO-CF.