Allison Thornton

Allison Thornton is an accomplished Product Marketing professional with over 8 years of experience specializing in GTM strategies, product launches, and product narratives to enhance market awareness and drive growth.

Her expertise includes developing GTM strategies, creating product launch frameworks, handling messaging and positioning, training and enablement, pricing strategies, content creation, buyer persona development, market and competitive research, roadmap development, campaign management, and demand generation.

Allison excels in areas like public speaking, product-led growth, A/B testing and experimentation, analyst relations, and partner marketing.

She holds a Bachelor of Science (B.S.) in Business Administration with a focus on Marketing & Management from the University of Massachusetts Lowell.

Allison's impressive career includes roles such as Senior Product Marketing Manager at Atlan, Senior Product Marketing Manager at SurveyMonkey, Product Marketing Manager at UserTesting, Senior Product Marketing Manager at KORE Wireless, Product Marketing Manager at KORE Wireless, Content and Product Marketing Strategist at KORE Wireless, and Marketing Account Manager focusing on Product Marketing at Wyless, which was later acquired by KORE Wireless Group.