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Allison Seboldt
Software Engineer
Allison Seboldt is the founder and software engineer behind PageFactory, a no-code tool designed for programmatic SEO.1 With over 9 years of experience in software engineering, Allison has taken on the challenge of making SEO more accessible to non-technical users.3
Professional Background
Allison's journey into entrepreneurship began with her passion for tinkering with web technologies.2 As a software engineer, she identified a gap in the market for user-friendly programmatic SEO tools, which led her to create PageFactory.1
PageFactory
PageFactory is Allison's primary venture, launched in mid-July with an initial waitlist of 273 subscribers.1 The tool allows users to:
- Generate and publish content for programmatic SEO without coding
- Create templates and automate content creation
- Streamline SEO efforts for small businesses
Within just 1.5 months of launch, PageFactory achieved over $500 in monthly recurring revenue and gained 22 paying subscribers.15
Other Projects
Aside from PageFactory, Allison is involved in several other projects:
- GardenAuntie.com: A niche site focused on gardening
- FantasyCongress.com: An indie game project4
Building in Public
Allison is known for her "building in public" approach, which involves:
- Sharing her programmatic SEO experiences and discoveries openly
- Using Twitter to connect with her target audience and build a following
- Blogging about her entrepreneurial journey and learnings1
This strategy has helped position her as an authority in the programmatic SEO space and has been crucial in gaining early traction for PageFactory.1
Entrepreneurial Philosophy
Allison's approach to entrepreneurship is characterized by:
- Taking on new challenges in software development
- Focusing on solving real problems for non-technical users
- Advocating for charging for services from the beginning6
Her success with PageFactory, reaching $1,000 Monthly Recurring Revenue (MRR) within four months of launch, demonstrates the effectiveness of her approach to building and marketing SaaS products.1
