Allison Litzinger

Allison Litzinger is the Senior Vice President of Marketing at Sephora Canada, a position she has held since May 2022.14 In this role, she leads the marketing team and oversees the company's marketing strategy, reporting directly to Gregory Bruyer, SVP and general manager of Sephora Canada.1

Professional Background

Prior to joining Sephora, Litzinger worked at Hudson's Bay Company (HBC) for three and a half years as the Vice President of Marketing, Brand, Customer and Loyalty.1 At HBC, she was responsible for brand strategy, sponsorships, marketing, consumer and market insights, and growing the retailer's customer base.1

Responsibilities at Sephora

As SVP of Marketing at Sephora Canada, Litzinger's responsibilities include:

• Overseeing the Sephora Canada marketing team
• Developing innovative and impactful marketing programs
• Driving awareness of the brand's offering
• Establishing new client growth
• Utilizing data insights, consumer and market research to inform marketing strategies1

Education

Allison Litzinger holds a Bachelor of Arts in Marketing and Communications from McGill University.

Professional Network

Litzinger is well-connected in the professional community, with over 500 connections on LinkedIn.2 Her LinkedIn profile username is indeed "allisonlitzinger".34

Allison Litzinger's appointment at Sephora Canada came at a time of expansion for the company, as they were opening new retail locations across Canada.1 Her expertise in brand strategy, customer insights, and loyalty programs from her time at HBC likely contributes to Sephora's continued growth and market presence in Canada.