Allison Fecteau

Allison Fecteau is a highly accomplished marketing executive currently serving as the Head of Social Media at Media Force.1 With a career spanning over a decade in digital marketing, she has established herself as an expert in social media strategy, paid search, and digital media campaigns.

Professional Experience

Allison has been with Media Force since April 2016, where she has taken on significant responsibilities:

• Spearheading affiliate and performance marketing initiatives
• Overseeing strategy and execution of $10M+ annualized spend
• Growing the social media team from one to four members across three countries
• Developing paid media strategies with a $10M annualized budget1

Her role involves managing high-profile campaigns for clients such as Zulily, New York Times, and ProFlowers/Shari's Berries. She has demonstrated particular success in holiday campaigns, managing $500K-$1M in ad spend for events like Valentine's Day and Mother's Day.1

Key Achievements

• Led a $1M search ad campaign on Facebook with multiple KPIs
• Championed campaigns for major brands and Media Force itself
• Implemented testing plans for new audiences and creatives within social channels
• Analyzed campaign performance and made optimization recommendations
• Managed budgets up to $1M per month for SaaS customers1

Previous Roles

Before joining Media Force, Allison held several positions that contributed to her expertise:

• SEM Manager at Kaplan University (2012)
• SEM Manager at Avenue100 Media Solutions, Inc. (2012)
• SEM Marketing Associate at Avenue 100 Media Solutions (2011-2012)1

Skills and Expertise

Allison is known for her proficiency in:

• Paid Social Media and SEM
• Digital Media Strategy
• Paid and Organic Search
• Social Content Creation
• Performance Display
• Rate Optimization1

Her LinkedIn profile highlights her ability to drive strategic marketing initiatives, collaborate with subject matter experts, and deliver tangible business results through integrated approaches and comprehensive media plans.1