South Dakota State University

Digital Strategist at NerdyMind Marketing

Horizon3.ai

Senior Manager Digital Marketing

Cybersecurity Marketing Society

Member

Revenue Marketing Alliance

Digital Marketing Consulting, Training, and Freelance execution and analysis of paid campaigns. 

Find more details of my potential services at https://ashleyeining.wixsite.com/portfolio

Ashley Eining Marketing

Digital Marketing Freelance & Consulting

Build, manage, and optimize the digital brand, demand generation, and demand capture marketing campaigns. These consist of, but not limited to, paid search, display, programmatic, video, and social media marketing campaigns. Also responsible for collaborating with other teams to provide continued growth and enhancing marketing performance.

SentinelOne

Senior Digital Marketing Manager

Work with the largest client accounts and help train team members. Strategize and execute on client paid marketing campaigns, email marketing, content strategy, social media, and website user experience. Work within allocated marketing budgets to evolve efforts for continuous success and growth.

Contributions in this role included work on the following types of accounts: 
ATV Retail Company:
- Increasing monthly revenue by 50% with continued growth month over month. 
- Improving the overall site and buying experience that resulted in a 35% increase in the purchase rate. 

Retail Brand: 
- Implementing a cross-platform marketing strategy to reach all stages of the marketing funnel and increase reach with new audiences. 
- Continuously creating revenue growth while consistently reducing the overall MER month over month.

EmberTribe

Senior Digital Strategist

Strategize and execute on client paid marketing campaigns, email marketing, content strategy, social media, and website user experience. Work within allocated marketing budgets to evolve efforts for continuous success and growth.

Contributions in this role included work on the following types of accounts: 
Solar Panel Company:
- 84% decrease in cost per conversion. 
- Contributing to 30-40% of monthly lead amount for the sales team with continued quality improvement of leads.

Home Improvement Company: 
- Search Engine Optimization efforts that would help improve rankings and increase website traffic by 25% within 4 months and continued month over month growth. 
- Executed a content strategy that brought top-of-the-funnel audiences to the site. 
Implemented well designed localized pages that would help increase reach in the companies location and surrounding areas.

NerdyMind Marketing

Build, manage, and optimize the digital demand generation marketing campaigns. These consist of, but not limited to paid search, display, programmatic, video, and social media marketing campaigns. Also responsible for collaborating with other teams to provide continued growth and enhancing marketing performance.

- Contributing to 30% of overall lead count through paid efforts and 30% lead count through organic inbound efforts. 
- Working closely with the sales team to reduce the overall conversation time, create more intelligent conversations, and increase the amount of qualified opportunities being handed off to Account Executives.

Cloudflare

Digital Marketing Manager

Manage the Digital Specialist team while continuously motivating the team to increase performance and expertise. Build, monitor, pace and optimize client's digital campaigns. Stay up to date and knowledgeable on the latest online marketing tools and techniques. Manage and monitor company's and client's social media platforms.

Contributions in this role included work on the following types of accounts: 
Veterans Affairs: 
- Increase quality and quantity of onsite form submissions. 
- 35% reduction in overall cost per form submission.

Telecommunication Company: 
- Building continuous brand awareness through paid efforts to contribute to 45% of site traffic each month.
- Lead capture through various efforts that resulted in a 50% increase in lead amount.

KeyMedia Solutions

Digital Marketing Supervisor 

Help collaborate with the client and Account Executive on advertising plans to create overall themes, writing scripts, managing budgets, and making sure deadlines were met. Was responsible for managing the company's social media presence through creating interactive posts for the Facebook group, Twitter page, and Blog.

Nichols Media

Marketing Assistant

I worked as an assistant to the Sales & Marketing department. My main responsibilities were cold calls, design and send mailers, event plan, and volunteer at special events.

Dow Rummel Village

Sales & Marketing Volunteer

Was responsible for conducting trainings with customers via online web meetings. These trainings cover the software products that customers purchase with their Daktronics video boards and score boards. Produced bi-weekly newsletters and weekly posts for the Sport User Facebook group. Also was responsible for various tasks to organize trainings within our group.

Daktronics

Customer Trainer Intern

Coordinate and plan national and regional conventions for the Transportation Business Unit. Manage all associations in which the Unit participates. Facilitate subscription and annual membership dues. Track costs and yearly events in conjunction with the associations. Work closely with associations and lead sales staff. Continually seek ways to improve our convention processes. Perform additional administrative or market research duties as assigned.

Convention Coordinator

Sold advertisement packages for the campus radio to local businesses. I dealt with all sponsorships and contracts as well as wrote and recorded the ads. 

Through this position I improved on my selling, organization, and time management skills.

KSDJ Radio

Underwriting Director

Responsible for many different elements for the Willie Mac Hoops Tournaments such as contacting Athletic Directors across the Mid-West, working with Sponsors, gathering information on clothing, trophies, and banners, and putting together the tournament program booklet. Also helped days of tournaments with various tasks and management elements.

Boys & Girls Clubs of America

Public Relations Intern

Customer Service consisted of managing phone calls and emails. I assisted customers with questions and issues that were occurring with their Daktronics products. Some tasks I took on were creating cases, ordering equipment, setting up on-site service, and creating repair & return or exchange orders.