Allison Cutler

Allison Cutler is the Director of Marketing & Communications at Payment Source, a financial services company based in Toronto, Ontario, Canada. She has held this position since November 2016. In her role, she has successfully led various marketing initiatives, including corporate branding, public relations, and digital marketing strategies.

Professional Background

• Current Role: As Director of Marketing & Communications at Payment Source, Cutler has been instrumental in repositioning the company's brand and developing its "Empowering Inclusion" vision statement. She has significantly increased the company's reputation through strategic outreach and has grown the corporate LinkedIn presence from 41 followers to over 12,000.

• Previous Experience: Before joining Payment Source, Cutler served as the Director of Marketing at KUBRA and held various marketing communications roles at Pitney Bowes, where she managed both internal and external communications and led significant marketing projects.

Skills and Achievements

Cutler specializes in areas such as brand identity, digital marketing strategy, and integrated marketing communications. She has developed comprehensive marketing roadmaps and led successful campaigns that have contributed to the company's growth and visibility in the industry. Notably, she directed a public relations campaign during the Amazon Cash launch, achieving extensive media coverage with a viewership of over 4.6 million.12