Allen Gannett

Allen Gannett is an accomplished author and entrepreneur, best known for his book The Creative Curve, published in June 2018 by Penguin Random House. In this book, Gannett challenges the traditional notion of creativity as an innate gift, arguing instead that it can be cultivated through systematic approaches and understanding the science behind creative success. He provides readers with actionable insights derived from interviews with prominent figures in various fields, illustrating that creativity is not just for the exceptionally talented but can be developed by anyone willing to learn and practice.124

Gannett is also the founder of TrackMaven, a marketing analytics platform that merged with Skyword in 2018. His work at TrackMaven focused on helping brands leverage data to enhance their marketing efforts, serving notable clients such as Microsoft and the NBA. He has been recognized in Forbes and Inc. magazines' "30 Under 30" lists for his contributions to entrepreneurship and innovation in marketing.234

In addition to his writing and entrepreneurial endeavors, Gannett is an angel investor, supporting over 100 early-stage companies. He emphasizes the importance of creativity in business and personal development, advocating for a structured approach to harnessing creative potential.34