Anita Little

Anita Little is currently the Lead, Creative Storytelling at Shopify, where she specializes in copywriting and content strategy aimed at shopper audiences. In her role, she has been instrumental in crafting messaging for significant campaigns, including Prime Day. Her career spans over a decade in various sectors, including print media and tech marketing, where she has developed a strong focus on storytelling.1

Professional Background

• Previous Roles: Before joining Shopify, Anita worked at Amazon as a Content Marketing Manager and Editor II, where she contributed to the launch of innovative products like "Buy with Prime" and led initiatives to support Black-owned brands through customer storytelling.1 She also held editorial positions at Salesforce and NBCUniversal, enhancing her expertise in content creation and strategy.1

• Writing Experience: Anita's writing journey began in print journalism, with contributions to notable publications such as Elle, Playboy, Ms., and The Guardian. This experience has shaped her storytelling abilities and earned her recognition from the Los Angeles Press Club.1

Education

Anita holds a Bachelor of Arts degree in Digital and Print Journalism and Political Science from the University of Southern California. She also studied abroad at Charles University in Prague, focusing on Central European Studies.1

Personal Insights

Anita describes herself as passionate about storytelling, blending creativity with strategic thinking to create impactful narratives. She has also published a book with Penguin Random House, showcasing her commitment to storytelling beyond corporate settings.1