Allegra Farina

Director, Nike Direct Digital + Membership NYC/East at Nike
Summary
Allegra Farina is a visionary professional who has been an early adopter of integrating technology into content, communications, and business strategy.
With a Bachelor's degree in Art History from Boston University, where she graduated Cum Laude, Allegra also studied History of Art at Université Paris Sorbonne (Paris IV) during a Study Abroad program.
Her career journey includes key roles at renowned companies like Nike and Proenza Schouler, where she has excelled in various leadership positions.
At Nike, Allegra has served as the Director for Nike Direct Digital + Membership NYC/East and previously held the position of Director of Membership for Nike East/NYC.
Prior to her roles at Nike, she showcased her expertise as the Manager of Brand Marketing Strategic Planning & Operations for Nike East/NYC.
Before her time at Nike, Allegra Farina made significant contributions at Proenza Schouler where she served as the Director of Marketing & Digital, Marketing & Communications Manager/Digital, and in Digital & Creative Services.
Allegra's professional journey also includes roles where she honed her skills and knowledge, such as being an Assistant at Lori Goldstein Ltd., an Editorial Intern at Women's Wear Daily and W Magazine, and an Intern at Carolina Herrera.
Her passion for mentorship and fostering a culture of belonging is evident through her servant leadership approach.
With a wealth of experience in marketing, digital strategy, and brand management, Allegra Farina continues to be a standout professional in the industry.