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Allan Su
Associate Director, Strategy at PHD
Allan Su is currently the Associate Director of Strategy at PHD, a role he has held since 2023. He has a diverse background in media and strategy, having previously worked as an Associate Media Director at Merkle from 2021 to 2022, and as a Manager of Integrated Media Planning at OMD USA from 2020 to 2021. Su is based in New York and has experience in various sectors, including automotive, consumer packaged goods (CPG), and technology.123
He holds a degree from the University of California, which contributes to his expertise in strategic media planning and execution.1