Matthew Hodges

Matthew Hodges is a Senior Director at OMD USA, where he plays a significant role in leading integrated media planning and strategy. He has a robust background in managing marketing campaigns for Fortune 500 companies, demonstrating expertise in creating and implementing comprehensive marketing strategies. His leadership is characterized by fostering cross-functional teams to achieve campaign objectives effectively.

Professional Background

• Position: Senior Director at OMD USA
• Experience: Extensive experience in media planning and strategy, particularly with major brands such as Frito-Lay, where he contributed to award-winning campaigns like "Twas The Night Before Kickoff" which won a Clio Sports Bronze award in 2021.1
• Education: Attended American University, where he gained foundational knowledge that has supported his career in media and marketing.2

Skills and Contributions

• Leadership: Known for leading teams that drive innovative marketing solutions.
• Strategic Planning: Focuses on integrated media strategies that align with client goals and market trends.
• Industry Engagement: Actively participates in discussions about the evolution of marketing practices, reflecting on changes in consumer behavior and media consumption.34

Matthew Hodges's professional journey reflects a commitment to excellence in media strategy and team leadership within the advertising industry.