Allan Chan

Allan Chan is a seasoned technology professional currently serving as the Head of Ad Optimization and Data Engineering at Healthline Media, based in the San Francisco Bay Area.1 Here are some key details about his professional background:

Current Role

As Head of Ad Optimization and Data Engineering at Healthline Media since September 2016, Allan leads efforts to:

• Restructure the company's ad stack to optimize programmatic ad yield
• Extract greater intelligence from ad traffic
• Implement header bidder containers
• Add new ad partners
• Organize and segment data from various systems
• Build out an analytics platform for the programmatic ad yield team1

Previous Experience

VP of Engineering - Programmatic Advertising at IAC: From April 2015 to August 2016, Allan led engineering in the programmatic advertising group at IAC. His team built a platform using data science and machine learning to increase ad yield for IAC's portfolio of digital publishers.1

CTO at Good44 Inc: From March to November 2014, Allan served as CTO for this specialty foods and wellness products marketplace.1

Head of Data Operations at Rhythm NewMedia: From November 2010 to January 2014, Allan designed systems for this mobile advertising company that connected brand advertisers with mobile audiences.1

Other Notable Roles

• Director of Engineering at YouSendIt (2006-2007)
• Co-founder of search party inc (2004-2006)
• VP of Engineering at WorldRes (1999-2004)1

Education

• Bachelor of Commerce in Finance from the University of Calgary (1988-1991)
• Bachelor of Science in Computer Science from the University of Calgary (1991-1993)1

Allan Chan has a strong background in ad technology, data engineering, and leadership roles in the digital media and advertising space.