Niels Claes

Niels Claes is a prominent figure in the digital advertising and media industry, currently serving as the Head of Programmatic Revenue & Data Strategy at Dexerto, a leading gaming and esports media company.12

Professional Background

Niels Claes is based in Montreal, Quebec, Canada, and has established himself as an expert in the following areas:

• Ad Operations
• Programmatic Advertising
• Data Strategy
• Ad Tech
• Revenue and Growth Strategy

His role at Dexerto involves overseeing programmatic revenue streams and developing data-driven strategies to optimize the company's advertising operations.24

Career Highlights

Dexerto:: As a key member of Dexerto's leadership team, Niels contributes to the company's success in the gaming and esports media landscape. Dexerto is known for its significant reach, engaging over 200 million fans across its platforms each month.1

Industry Engagement:: Niels is actively involved in industry discussions and thought leadership. In January 2023, he participated in an interview with mediaspace.global, aiming to initiate conversations with publishers about data practices in the digital advertising space.3

Expertise and Skills

Niels Claes is recognized for his expertise in:

• Programmatic advertising
• Data analysis and strategy
• Revenue optimization
• Ad technology
• Digital media operations

Professional Network

With over 500 connections on LinkedIn, Niels has built a substantial professional network in the digital media and advertising industry.2 His insights and experience make him a valuable contact for professionals in the programmatic advertising and data strategy fields.

Niels Claes's role at Dexerto and his active participation in industry discussions position him as a notable figure in the evolving landscape of digital advertising, particularly within the gaming and esports sectors.