Alison Reichert

Alison Reichert is a digital strategy leader with a focus on marketing innovation and business practice transformation for Fortune 100 companies in regulated industries. She excels in leading large, cross-functional teams and aligning at all organizational levels to achieve results within tight time frames. Alison thrives in ambiguous environments, showcasing accountability, agility, and passion.

Alison demonstrates expertise in brand and customer marketing strategies across traditional and digital channels. She has successfully built high-performing, cross-functional teams that have enhanced digital marketing innovation capabilities in key markets. Her ability to translate consumer insights into actionable ideas has led to impactful customer experiences benefiting various customer segments and business units.

Alison is known for delivering results through pilot programs and experiments that confirm the efficacy of new operating models and technologies. Notably, she spearheaded a new engagement model for Health Care Professionals (HCPs) and has been recognized with multiple awards for her innovative contributions at company-wide and business-unit levels.

Alison pursued her MBA at Cornell University's S.C. Johnson Graduate School of Management. She has held key positions such as Head of Digital & Omnichannel Marketing at Takeda Oncology, Senior Director of Digital Marketing at Mount Sinai Health System, and various roles at Pfizer, including Director of Digital Strategy and Data Innovation, Enterprise Digital Strategy, and Marketing positions in different product areas. Alison has also worked in marketing at American Express and served as a Business Director at Hela Spa.