Alison Papalia

Alison Papalia is a seasoned media and subscription marketing executive with a proven track record of driving consumer revenue growth and spearheading digital transformation initiatives. Her expertise lies in building audience engagement and conversions across various marketing channels to enhance customer acquisition, engagement, and retention.

Alison is recognized for her ability to lead cross-functional and collaborative partnerships, utilizing data-driven analysis and user insights to develop best practices. She has a strong enthusiasm for digital advancements and emerging technologies.

Alison's accolades include being named Overall Conde Nast Corporate Person of the Year, Consumer Marketing Corporate Person of the Year, and receiving the Innovator of the Year awards from The New Yorker and Amazon All Access Program Development. She has also been honored with The FORTUNE Award for Outstanding Achievement.

Her skill set encompasses agile marketing, app development, customer and user experience optimization, digital marketing, performance marketing strategy, paymeter and paywall development, social media marketing, customer relationship management, subscription marketing, and more. She excels in cross-functional team management, revenue growth, brand positioning, customer segmentation, and marketing automation.

Alison Papalia holds a Bachelor of Science in Business Administration with a focus on Marketing from Bucknell University. She also studied at Wheatley School.

Currently, Alison serves as the Executive Director of Consumer Revenue, leading business development and brand strategy at Hearst Media. Previously, she was a HearstLab Scout at Hearst.