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    Ipek Kucuk

    Country Manager of France & Turkey at happn

    Ipek Kucuk is the Country Manager for France and Turkey at happn, a popular dating app. Based in the Greater Paris Metropolitan Region, she has over seven years of experience in the tech industry, particularly in marketing. Kucuk is responsible for managing local marketing teams in both France and Turkey, where she has successfully implemented go-to-market strategies that have led to significant growth in app downloads—over 12 million in France and 9 million in Turkey since 2016. Her efforts have resulted in a 12% increase in downloads in France and an impressive 82% growth in Turkey, alongside a 10% improvement in brand awareness as measured by YouGov.1

    Kucuk's educational background includes a Bachelor's degree in Business Administration and Management from Bilkent University, where she graduated with honors. She has also participated in various certifications related to social media and marketing strategies. Her professional focus includes digital marketing, influencer partnerships, and community management, with a particular emphasis on brand awareness and user acquisition across multiple markets, including France, Turkey, the Netherlands, and Australia.1

    Related Questions

    What are Ipek Kucuk's key achievements at happn?
    How did Ipek Kucuk develop the go-to market strategies in France and Turkey?
    What specific strategies did Ipek Kucuk use to grow happn's downloads in Turkey?
    What is Ipek Kucuk's background in digital marketing?
    How has Ipek Kucuk's international background influenced her marketing strategies?
    Ipek Kucuk
    Ipek Kucuk, photo 1
    Ipek Kucuk, photo 2
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    Experience

    Country Manager of France & Turkey at happn, June 2022 - Present
    Country Manager of UK, Netherlands, Turkey at happn, July 2019 - June 2022; User Acquisition Specialist at happn, October 2016 - July 2019; User Acquisition Specialist at happn, November 2015 - April 2016

    Education

    Bachelor's degree in Business Administration and Management from Bilkent University, 2011 - 2015 (Full scholarship); Specialization in Marketing; Economics program at Free University of Bozen - Bolzano, 2014 (Erasmus Program)

    Location

    Greater Paris Metropolitan Region