Alison O'Brien

Alison O'Brien serves as the Senior Vice President and Senior Client Partner at Merkle, a leading data-driven, technology-enabled marketing agency. She is based in West Palm Beach, Florida, and has over 25 years of experience in client management and marketing technology.1

In her role at Merkle, Alison is responsible for overseeing client relationships and driving strategic initiatives that leverage data and technology to enhance marketing effectiveness. Her extensive background includes leadership positions where she has successfully managed large-scale projects and teams, demonstrating her expertise in the industry.1

Alison's professional journey reflects a commitment to innovation and excellence in client service, making her a prominent figure in the marketing technology landscape.