Alise Munns-Deeb

Alise Munns-Deeb is an experienced revenue management professional currently serving as the Chief Revenue Officer (CRO) at Dragonfly Strategists.12 She has a strong background in the hospitality industry, with expertise in revenue management, pricing strategies, and analytics.

Career Highlights

Alise's career spans several prominent roles in the hospitality sector:

• Chief Revenue Officer at Dragonfly Strategists (March 2022 - Present)2
• Vice President Revenue Strategy & Analytics at Dragonfly Strategists (October 2016 - March 2022)2
• Senior Vice President of Revenue Management at La Quinta Holdings, Inc. (2010 - 2016)2
• Vice President of Revenue Management at La Quinta Holdings, Inc. (2006 - 2008)2
• Director of Revenue Management at La Quinta Holdings, Inc. (2002 - 2005)2

She has also held positions at Starwood Hotels & Resorts and Omni Hotels earlier in her career.2

Expertise and Achievements

Alise is known for her innovative approach to revenue management and her ability to drive significant results:

• Turned around market share from -2% to +2.5% by developing a Corporate Revenue Management Team2
• Automated DBAR, winning 200 basis points from the competition and generating an additional $35M2
• Changed pricing strategy from deep discounts to value selling, resulting in increased market share2
• Built La Quinta's Corporate Revenue Management team, consistently outperforming the competition2

Skills and Leadership

Alise is recognized as a subject matter expert and thought leader in revenue management, eCommerce, and forecasting.2 She is known for:

• Partnering with IT teams to develop cutting-edge technologies
• Performing competitive market research and analysis
• Implementing performance-enhancing process improvements
• Building, training, and developing high-performing teams2

Her colleagues describe her as an amazing leader who knows how to connect with peers and team members, and who is extremely knowledgeable and passionate about revenue management.2

Alise Munns-Deeb's extensive experience and proven track record in revenue management make her a valuable asset in her current role as Chief Revenue Officer at Dragonfly Strategists.