Alina Wheeler

Alina Wheeler is a renowned expert in brand identity with a passion for strategic imagination.

She is the author of the fifth edition of the book 'Designing Brand Identity: an essential guide for the whole marketing team' (DBI5), which offers valuable insights into branding in the global marketplace.

With over 40 years of experience, Alina has worked with numerous companies and organizations, both in the public and private sectors, helping them redefine their brands and marketing strategies.

She is a sought-after speaker, discussing brand fundamentals, best practices, and critical success factors with management teams.

Alina also provides coaching to business leaders, brand, and design consultancies, emphasizing the importance of courage, collaboration, and humor in brand leadership.

Her book has been translated into multiple languages, reflecting its global relevance and impact in the rapidly changing communications landscape.

Alina's expertise spans from research and brand strategy to design execution, launch, and governance, positioning DBI5 as a comprehensive branding reference.

She highlights the need for simplicity, brevity, and coherence across different platforms, especially in the era of mobile dominance and social media marketing.

Collaboration plays a crucial role in her approach to brand revitalization, underscoring the challenges of being the preferred brand in today's competitive environment.