Alina Gonzalez

Alina Gonzalez is currently the Vice President of Marketing at L'Oréal, based in Brooklyn, New York. She has over 20 years of experience in the beauty industry, having previously held significant roles at Avon and Erenzia, a company she co-founded that focuses on direct sales targeted at Latina consumers.

Professional Background

• L'Oréal: As VP of Marketing, Gonzalez plays a key role in shaping marketing strategies for the brand.
• Erenzia: Co-founder and former executive director, she aimed to modernize the direct sales model, particularly for Latina women, emphasizing their substantial spending power in the beauty sector.12
• Avon: She served as an executive director before her tenure at L'Oréal, where she gained extensive experience in beauty marketing and sales strategies.

Education

Gonzalez holds a Bachelor of Science in Cosmetics and Fragrance Marketing from the Fashion Institute of Technology, which laid the foundation for her career in the beauty industry.1

Advocacy and Vision

Gonzalez is passionate about increasing Latina representation within the beauty industry. She has expressed a desire to mentor future leaders who can bring diverse perspectives to the field, aiming to create a legacy that empowers underrepresented communities.1

Her LinkedIn profile can be found under the username alina-gonzalez-924a038, where she connects with other professionals in her field.3