New York University

Colorado State University

Université Paris-Sorbonne

Research & Account Management

Ipsos

Senior Director

- Advise senior leaders at key pharma accounts, maintain strong stakeholder partnerships, and deliver exceptional client service that drives contract renewals

- Highly proficient across multiple therapeutic areas, with deep understanding of biotech and its product lifecycle

- Manage client services team of community managers for domestic and global projects, including a $500K project across three global markets in 2022

- In 2022, managed 4-5 communities (~$1M) from start to finish, including schedules, budgets, scope, staffing, and internal coordination/alignment

- Lead project intake calls and design learning programs; provide strategic guidance when business goals are early stage or ambiguous

- Skilled in both quantitative and qualitative methodologies; employ creative techniques/multimedia tools that increase engagement for both respondents and clients

- Craft reports that seamlessly blend quant data and qual insights into a clear, captivating narrative 

- Mentor associates; nurture professional development while encouraging them to speak up and take proactive initiative

C Space

Senior Consultant

-  Manage a large portfolio of clients with category focus on pharma, health insurance, and connected health; responsible for understanding clients’ business needs to drive sales within existing brands, new products, new indications, and line extensions  

-  Oversight of Ipsos’ qualitative pharma business in Canada, which saw ~25% increase in 2019 YOY growth; accomplished at building/maintaining strong client relationships that lead to ongoing, single-sourced RFPs 

-  Work with client/internal teams to address clients’ business challenges and develop value-based research roadmaps; help translate data into actionable strategy 

-  Scope and supervise research programs that meet Ipsos’ requirements while addressing clients’ needs within desired budgets and timelines; extensive research design and proposal writing 

-  Supervise cross-functional teams that deliver maximum value and quality to clients

-  Manage client relationships and expectations to create future growth opportunities

Account Manager

- Oversight of key GfK engagements with a focus on delivering intelligent, original insights that guide marketing and communication strategies

- In 2017, managed $500K+ of research, including standalone contracts for $300K and $135K

- Provided strategic insights and recommendations for two first-to-market pediatric products that resulted in a 5% sales increase (equaling $84 million) for F500 pharma client

- Consistently recognized for best-in-class reporting: my reports distill complex findings into clear, concise, and compelling narratives

- My experience spans verticals including healthcare/pharma, CPG, retail, financial services, retail, and technology using focus groups, interviews, ethnographies, and digital blogs 

- Advanced expertise in the moderation of online communities/blogs- over 20 completed between 2014-2017

Research Manager

- Comprehensive qualitative research and reporting using fresh, creative, and fast methodologies

- Successfully managed 11 national and multi-market global projects in 2016, from end to end

- Creation of all project deliverables: screeners, discussion guides, schedules, toplines, final reports, presentations, etc.

Senior Research Associate

- Conduct primary and secondary research across a variety of industries including retail, health, technology, CPG, and finance

- Obtain data using quantitative and qualitative methodologies such as surveys, focus groups, online communities, and interviews to uncover unique touchpoints and growth opportunities 

- Advanced data analytics and reporting using segmentation, regression, key driver analysis, and brand tracking

Research Associate

-  NEON is a market research start-up with a mission to empower regional businesses and other start-ups (both local and international), with research and analytics to inform their growth strategies

- Personally managed NEON’s largest client and completed $35K of work in the first quarter of 2014

- Wrote proposal for large non‐profit which resulted in the award of NEON’s most far-reaching and profitable research study at the time

- Successfully negotiated a 25% increase to the scope of work in order to better meet the needs of the client and generate increased cash flow

- Designed, conducted, and analyzed complex, multi-methodology projects that included surveys, focus groups, and interviews

- Planned and coordinated all aspects of projects including budgets, scheduling, and resource allocation

- Helped clients interpret and incorporate research data into actionable marketing strategy

- Managed workflow and efficacy of multicultural and interdisciplinary teams of research analysts

NEON Global Research

- Worked closely with clients to determine research goals and appropriate study criteria

- Conducted primary and secondary research using qualitative and quantitative methodologies

- Focused primarily on industry and competitive intelligence

Research Analyst

- Crafted a market research roadmap and implementation plan with a focus on the renewable energy sector

- Performed market research and data analysis used for attracting investors and marketing development

- Traveled to Honduras to conduct interviews and focus groups in urban, peri‐urban, and rural environments

Luciérnaga Solar (Aquired by Trees, Water, People)

Market Research Consultant

- Returned to previous employer to focus on renewable energy projects

- Responsible for project execution including design, procurement, schedules, budgets, and quality control

- Identified and mitigated project risks to ensure successful completion and satisfied clients

ARC Integrated Program Management Inc. (Aquired by CBRE)

Project Manager

- Supervised data collection to meet documentation requirements for $250+ million luxury hotel project

- Complex budget and schedule forecasting used for pending litigation involving previous contractor

- Extrapolated and reported data directly to multinational bank auditors on a weekly basis

- Managed expectations and relationships with stakeholders under high risk conditions

Hyder Construction

Project Engineer/Auditor

- Oversight of largest high school construction project in Western Colorado that was completed under budget and three months ahead of schedule

- Recognized for excellence in management by the Eagle County Board of Education

- Awarded contract for the City of Aspen’s $95 million affordable housing development project

-Established and supervised master project budgets and schedules for a wide variety of projects

Alicia Prusinski