Alicia Parker

Alicia Parker is a highly skilled professional with over 15 years of experience in Strategy, Sales, Marketing, E-Commerce, Digital, and Communications. She has led global teams in various industries such as tech, fashion, travel, music, hospitality, retail, beauty, and financial services. Alicia specializes in understanding the luxury customer and helping brands excel in customer acquisition, engagement, and conversion through emotional connections that foster brand loyalty.

Her passion lies in leading teams to achieve unprecedented goals and creating innovative collaborations to drive business growth and success. Alicia values working with exceptional brands and inspirational individuals, fostering not only professional growth but also forming lasting friendships.

Alicia advocates for authentic leadership where teams are encouraged to embrace the entire journey towards success, balancing the process with the end goal. Her inspirations stem from travel, various forms of art, and individuals who share her drive for collaboration and achieving remarkable outcomes.

She currently applies her expertise in her role at Casper Sleep, where she is dedicated to enhancing the potential of a well-rested world. Alicia's educational background includes a Bachelor of Science in Entrepreneurial Studies & Communications from Babson College.

Throughout her career, Alicia has held notable positions such as Vice President of Brand and Consumer Marketing at Casper, Director of Sales & Marketing at The Peninsula Hotels, Senior Director of Marketing at Ralph Lauren, Global Brand and Program Director at Ralph Lauren, SVP of Marketing & Business Strategy at Agenda NYC, among other key roles in reputable organizations.